“Agile taps into the core of human motivation and what we all want out of life - autonomy, mastery and purpose.” 

I’ve always leaned towards agile ways of working, even before it became the phenomenon it is today. In the late 90s, I read one of the first published books on agile development and finally had a framework for what already seemed so natural. I applied some of the techniques with the teams I was leading at the time, and the results spoke for themselves – better quality products and delighted customers.

An eagerness to share what I had discovered led me to SoftEd, where I developed some of the early courses, including the first agile course ever taught in the Southern Hemisphere.

After 15 years at SoftEd, I became the Director of Agile Learning Programs at the International Consortium for Agile (ICAgile), helping to create a high standard for agile learning and certifications.

With newfound inspiration, I felt the pull to get back in the classroom and returned to SoftEd as the Global Delivery Lead. Drawing on over 35 years of experience in business analysis, product development, and organisational change, I love guiding people as they transform from traditional to modern, more healthy ways of working.

Getting the opportunity to connect with agile thought leaders and communities around the world is what keeps me energised. I am a former director of the international Agile Alliance, and I currently co-chair the Agile Coaching Ethics initiative. I am also the founding chair of Agile Alliance New Zealand.

I like to give back to the agile community by leading the Culture and Methods editorial team for InfoQ.com and hosting their weekly podcast.

I also recently co-authored my first book, #noprojects - A Culture of Continuous Value. And I am about to publish my second book, The Rock Crusher, which explores how we can bridge the gap between business analysis and agile. It builds on the work I did as part of the core team who defined the standard for the Business Analysis Body of Knowledge (BABOK® v3), and co-authoring both versions of the Agile Extension to the Business Analysis Body of Knowledge®.

My interests outside of work reflect my passion for making a difference in the lives of others. I am a Board of Trustees member for Te Awhi Rito Trust, a charity providing a safe space for local children. And my love of coaching has extended to becoming a Leadership and Transformational Coach with the International Coaching Federation (ICF).


My certifications:

  • ICAgile Authorised Instructor
  • ICAgile Certified Expert in Agile Coaching (ICE-AC)
  • ICAgile Certified Expert in Agile Product Ownership (ICE-PO)
  • ICAgile Certified Professional – Business Agility Foundations (ICP-BAF)
  • ICAgile Certified Professional – Product Management (ICP-PDM)
  • ICAgile Certified Professional – Coaching Agile Transitions (ICP-CAT)
  • ICAgile Certified Professional – Agility in HR (ICP-AHR)
  • ICAgile Certified Professional – Leading with Agility (ICP-LEA)
  • ICAgile Certified Professional – Implementing DevOps (ICP-IDO)
  • Training from the BACK of the Room! (TBR) Certified Trainer
  • Training from the BACK of the Room! Virtual Edition (TBR-VE™) Certified Trainer
  • International Coaching Federation Certificate in Coaching for Transformation
  • Agile Certified Practitioner (PMI-ACP)® Certified, PMI®
  • Certified Business Analysis Professional (CBAP®), IIBA®
  • Certified ScrumMaster (CSM)®, Scrum Alliance®
  • Certified Scrum Product Owner (CSPO)®, Scrum Alliance®
  • ISTQB® Certified Tester Foundation Level (CTFL) 

My education:

  • Master of Information Management, Victoria University
Next up

Marc Balcer

Knowledge Engineer

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