Apps in ChatGPT: What the New Apps SDK (Built on MCP) Means for Builders & Brands

OpenAI just announced apps inside ChatGPT plus a new Apps SDK (built on the Model Context Protocol) that lets developers ship chat-native experiences with interactive UIs—discoverable in conversation and callable by name. We’ll unpack what’s live now, what’s coming, and how to prepare your roadmap.

In this session, we’ll cover:

         ◦ What launched: Apps available to all logged-in ChatGPT users in supported regions; early partners like Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow.

         ◦ How it works: Apps blend tools + UI, surface contextually, and are built with the Apps SDK that extends MCP so logic and interface can run wherever MCP is adopted. 

         ◦ Build & test today: Developer Mode, docs, and open-source examples; submissions and monetization to follow, with a directory and Agentic Commerce Protocol support on the way. Safety & privacy: Policies, clear permissions, and upcoming granular data controls for personalization.

         ◦ Action plan: Evaluating use cases, picking scopes, and first prototypes you can ship this quarter.


If you’re a product leader, marketer, or dev exploring agentic UX, this is your fast start on building apps inside ChatGPT—and getting them discovered when it matters most.


Earn 1 PDU when you attend live on Zoom!

October 28, 2025 1:30PM EDT

Click to Register

Facilitated By
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David Mantica
VP & General Manager, SoftEd

Fueled by his passion for developing empowered knowledge workers, David Mantica helps companies develop their teams through training and coaching, equipping them with the critical skills needed to work effectively in a volatile, uncertain, complex and ambiguous (VUCA) world. With over 30 years of experience and more than 700 speaking engagements, he has inspired better work practices in all areas of business.

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