Generative SEO: Do You Exist in AI?

Learn how to optimize for Generative SEO and ensure your brand stands out in AI-driven search. Join our expert-led course to master essential strategies.

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Course Format and Delivery

Delivery Method: LiveOnline
Schedule: 3 sessions of 4.5 hours

All sessions are delivered live by an expert instructor in a fully interactive online environment.

*20% off for group bookings when booking 3 or more attendees from the same organization on the same course dates in the same transaction.

About this course

The search landscape is undergoing an earthquake. 800 million people are already on ChatGPT, and 25% prefer it to Google for search and product browsing. This isn't a future trend; it's the new reality.

When users ask AI about your products, your industry, or your services, what will they find? Will they get accurate information, a competitor's website, or... nothing at all?

Traditional SEO optimized for a list of blue links. Generative SEO optimizes for the authoritative answer. If you are invisible in the AI's conversation, you will be invisible to the next generation of customers.

This course is the critical bridge from being listed on Google to being featured in the AI's response. This is essential for business owners, marketers, and SEO professionals who refuse to be left behind.

What you will learn

Master the core principles of Generative SEO (GenSEO) and understand the critical differences from traditional search.
Identify which classic SEO tactics are now obsolete—or even harmful—in an AI-driven search world.
Deconstruct how Large Language Models (LLMs) and new web crawlers discover, ingest, and interpret your website's content.
Implement new strategies to teach AI models (like ChatGPT and Gemini) the core facts about your brand, products, and services.
Craft powerful diagnostic prompts to audit your brand's current visibility, accuracy, and sentiment within AI.
Leverage cutting-edge tools to track your Generative SEO performance and benchmark against competitors.

Topics Covered

The Search Revolution: From Links to Answers
- Defining "Generative SEO" (GenSEO) vs. "Answer Engine Optimization" (AEO)
- Why Your Old SEO Strategy is Now a Liability
- The New Customer Journey: How Users Search with AI
How AI Sees Your Brand
- The New Gatekeepers: How LLMs and Crawlers Ingest the Web
- The Enemy: Fighting Hallucinations and Misinformation About Your Brand
- Understanding AI's "Knowledge Cutoff" and How to Overcome It

The New Optimization Playbook
- Teaching the AI: The Shift from Keywords to Facts
- Content Strategies for an AI-First World (Clarity, Structure, and Authority)
- Optimizing for "People Also Ask" and "Featured Snippets": The Precursors to GenSEO

Auditing and Tooling
- The GenSEO Audit: Crafting Prompts to Check Your Visibility
- Tools of the Trade: The New GenSEO Tech Stack
- Benchmarking: How Do You Stack Up Against Competitors in AI?
The Future: Staying Ahead
- The Future of Search: AI Agents and Personalized Answers
- Building Your Company's GenSEO Playbook
- Ethical Considerations and Long-Term Strategy

George Churchwell

Facilitator

As a visionary in AI LLMs, Prompt Engineering, and AI for Excellence, George has used AI to create new and innovative solutions, including purpose-built GPTs. His creation of AI applications, from sales intelligence scripts targeting a $1 billion market to AI-assisted eLearning content for Cisco, underscores a unique blend of technical prowess and strategic insight. His journey from launching startups to guiding them to successful exits is a testament to his unwavering passion for strategic innovation and steadfast commitment to team building.