Course Format and Delivery

Delivery Method: Self-Paced Online Learning 
Schedule: 3 hours
Cost: $49.99 USD

All sessions are delivered live by an expert instructor in a fully interactive online environment.

About this course

AI for Product Discovery and Strategy helps you leverage generative AI to uncover customer needs and make more informed product decisions rapidly. This course equips professionals to apply AI confidently across research, planning, and analysis, turning data into direction and ideas into action. 

Discover how to use AI to build better products. You'll be able to leverage AI to understand your market and shape strategy and roadmaps.

This course blends strategic frameworks with hands-on practice so you can use AI tools to:

• Analyze your target audience and market landscape

• Shape product vision and strategy aligned with business goals

• Anticipate trends and identify emerging opportunities

• Reveal customer behavior patterns through data and interviews

• Streamline planning, research, and analysis tasks

You'll walk away with ready-to-use prompts, templates, and tactics that make AI an everyday part of your discovery and decision-making process. 

What you will earn

About three hours of on-demand learning and a badge to showcase your AI skills. Members earn SEUs and get a course discount. Nonmembers receive a two-year Scrum Alliance membership upon completing AI for Product Discovery and Strategy.

This course is great for

Whether you've recently begun experimenting with artificial intelligence tools or you're ready to improve upon your existing AI workflow, this course is a great option for growing your know-how and skills.

Consider AI for Product Discovery and Strategy for these roles and related functions:

• Product managers, product owners, and product strategists seeking to enhance discovery with AI

• Scrum teams and product teams who want to build the best solutions for their customers

• UX researchers and designers aiming to extract insights faster

• Business analysts and leaders driving data-informed decisions

• Scrum masters and team leads helping teams make smarter, faster choices

• Anyone curious about integrating AI into modern product development
  
  

Topics Covered

Module 1 — AI for Product Strategy

In this module, you will explore how AI can transform your approach to product development, analyze your target audience, and enhance strategic planning to optimize product outcomes and business success.

Topics:

• Utilizing GenAI to understand and analyze your target audience

• AI for market research

• Leveraging AI to develop a product vision aligned with business objectives

• Incorporate AI into strategic product planning and decision-making
  
  

Module 2 — AI-Powered Product Planning

In this module, you will learn how to leverage AI to drive strategic decision-making, enabling your team to anticipate future trends, remain responsive to market shifts, and make informed choices that enhance enterprise agility.

Topics:

• Generate and refine Ideas: brainstorming and scenario modeling

• Supercharge your data analysis: inform strategic choices and long-term planning

• Make predictions and analyze trends: hidden patterns and potential roadblocks
  
  

Module 3: Customer Insights with AI

In this module, you will discover how AI can unlock valuable insights from user data and customer interviews and reveal patterns in customer behavior.

Topics: 

• Turn data chaos into actionable insights: GenAI data cleaning

• AI for customer interviews: interview and sentiment analysis

• Reveal customer behavior with GenAI