Course Format and Delivery
Delivery Method: LiveOnline
Schedule: 4 half-day
Cost: $1,795
All sessions are delivered live by an expert instructor in a fully interactive online environment.
*20% off for group bookings when booking 3 or more attendees from the same organization on the same course dates in the same transaction.
About this course
Transform your creative workflow with AI-powered video production designed specifically for marketing and advertising professionals. This comprehensive course teaches you to harness cutting-edge AI tools to create compelling visual narratives that drive brand engagement and business results.
You'll learn to produce high-impact video content for social media campaigns, product launches, brand stories, and client presentations—all while dramatically reducing production time and costs. Whether you're creating animated explainers, dynamic product showcases, or emotional brand narratives, you'll master the AI tools and techniques that are revolutionizing commercial video production.
Perfect for marketers, creative directors, brand strategists, freelancers, and agencies looking to stay competitive in the rapidly evolving digital landscape.
Topics Covered
1: Foundation & Strategy
Week 1 Overview
- Trash Day Kickoff
- Current AI Video Landscape & Tools
- Deconstructing Effective Commercial Narratives
- Project 1 - Day One
- Simple 1 - Inanimate Still Life
- Still Life Creation (Midjourney + ChatGPT)
- Video Style 1
- Project 2 - How
- Video Style 1 - My Example
- Step Thru
- Part 1 - Script
- Part 2 - Eleven Labs
- Part 3 - Character
- Part 4 - Audio
- Part 5 - Hedra
- Part 6 - Capcut
- Part 7 - Audio / Music
- Completed Video
- From the MJ Course - Learn to See + Describe
- Learn To See - 4 mins - 225 MB
- Learn To Describe - A - 3 mins - 429 MB
- Learn To Describe - B
2: Short-Form Mastery
- Storytelling Principles
- Core Storytelling Principles
- Narrative Structure
- 8 Essential Story Beats - Resource
- Exercise
- Emotional Connection - The ROI of Feeling Something
- Visual Storytelling: Show it, Don't Say It
- The Clarity of Short-Form Mastery
- Key Qualities of Effective Stories
- Conciseness + Editing for Short Form
- Project 3 - 15-s: Alternative Universe Ad Concept
- Working Example - 15-s: Alt - Universe Ad
- Working Example - Storyboard for 15-s Ad
- '15-Second' Ad Example Walk Thru
- Some of the Best AI Models in ONE Platform
- Luma AI Overview - Part 1
3: Long-Form Campaigns
- Ford Bronco - Concept Ad
- P1 - Midjourney: AI Video Mock Ad Creation
- P2 - Adobe Firefly Audio (Sound Effects)
- P3 - Suno (Music Track)
- P4 - Capcut (video Layout)
- P4 - Midjourney Animate
- Google Veo 3
- First 3 Prompt Renders - Veo 3: Motorcycle
- Kling AI: Kolors (image) + Kling (video)
- Image-to-Video Prompting Guide
- Kling AI: Part 2
4: Professional Workflow
- Feltland: Let's Talk Bees
- How Feltland Was Made - Part 1
- Feltland Part 2
- Feltland Part 3
- Feltland Part 4
- Feltland - WrapUp
- Consistent Characters in Google Flow
- Veo 3 - Sample 1 - 1 min - 48.6 MB
- Project 6 - Google Flow
- Secret Shot List Pro Filmmakers Use: CRE8 Overview
- CRE-8
- Runway's Act-2: You as the Character Actor
- Runway Act-2: Walk Thru
- Project 7 - 30 -60s: Alt Universe Ad - Act-2
Bonus Tools
- Adding an AI Actor to a Scene (P1)
- Adding an AI Actor to a Scene (P2)
