From Projects to Products: What it means and why it matters

From Projects to Products: What it means and why it matters
25 February 2022

The pressure of digital transformation, disruption and discerning customers has many businesses rethinking how to deliver the best work to stay ahead. To achieve this, focus is increasingly shifting from prioritising time/cost and output to the quality of deliverables.

While it makes sense for objectives to focus on delivering value to customers, this ‘project to product’ shift is challenging for any organisation.

How do you shift business thinking from regimented start/end dates to a product-based lifecycle? Where do you even start?

In this free webinar, Jessica Katz, experienced coach and product management expert, will dig into product management and how to build the skills needed to deliver what your customers really want. Jessica will talk through some real-world examples and provide insight you can apply in your business.

During this hour-long session, you'll learn lessons about:

  • The elements of product management and how you can use them
  • How to define business value to get stakeholders on board
  • How to manage expectations when rolling out a new service
  • How to start your career in product management.

 

Meet the speaker:

Jessica Katz, Trainer and coach at SoftEd

Jessica Katz has over eight years’ experience helping organisations shift to product management thinking, adopt agile methodologies, and apply new ways of working. She specialises in supporting businesses so they can achieve their cultural and strategic visions as well as their tactical outcomes. Jessica has extensive experience working with a range of organisations.

Find out more about Jessica here.

 

Certification:

Scrum Alliance®: This webinar can contribute to renewing your Scrum Alliance CSM or CSPO certifications.

Project Management Institute (PMI)® accredited webinar: This webinar offers 1 technical Professional Development Unit (PDU) to put towards your chosen certification. Use the PDU Claim Code: 5468TWA3NQ.

 

This is a recorded session of a live webinar event. Watch the webinar above.

This is a recorded session of a live webinar event. Watch the webinar above.

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