Imagine a team where innovation meets efficiency, where empathy drives productivity, and where user-centricity fuels success.

In today's dynamic marketplace, where customer expectations are constantly evolving, organisations cannot afford to operate in silos. 

However, in our efforts to create cross-functional delivery teams to adapt to this marketplace have we recreated the silo between design and delivery?

A team is a cohesive unit of professionals focused on one objective, the product goalTo achieve this goal a team needs to understand the problem, validate assumptions and gather feedback and data (value-focused). 

They do this by iteratively and incrementally delivering work with the expected customer outcome (delivery-focused).  

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Building High Performance

Cross-functional teams achieve high performance through a combination of what the team can do (their technical expertise), how they approach work (positive behavioural dynamics), and what experiences the team can draw from (environmental context).  

  • Technical proficiency ensures that team members can effectively execute their tasks and contribute specialised knowledge to problem-solving efforts.  
  • Behavioural factors such as communication, collaboration, trust, and leadership, foster alignment, innovation, and motivation within the team.  
  • Meanwhile, the organisational culture, resources, tools, and physical workspace shape the team's operating environment, influencing productivity, creativity, and morale.  

 

But where to start?  SoftEd offers a range of products and services in creating cross-functional delivery teams, advancing skills towards high performance, as well as identifying technical, behavioural, and environmental gaps that are holding teams back. 

 

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Our expertise

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