Product Management: The First Step Down the Path

Product Management: The First Step Down the Path
23 September

The role of the product manager becomes even more vital as organisations embrace business agility. As organisations become more customer-centric, there is a need to better understand and relate to customers. Product discovery and product strategy are key to aligning your product with your organisation’s purpose and your customers’ needs.

Our guest speaker, Director of Agile Learning Programs at ICAgile, Shane Hastie explores how you can start your journey to become a great product manager and the different capabilities you'll need including engaging with customers and stakeholders, managing relationships, planning and prioritising features, allocating resources, performing market analysis, tracking success metrics and much more.


During this hour-long session, you'll learn about:

  • The competencies needed for effective product management
  • The different roles that are encompassed in the realm of product management
  • Common challenges to good product management and suggestions on how to overcome them.



Scrum Alliance®: This webinar can contribute to renewing your Scrum Alliance CSM or CSPO certifications.

International Institute of Business Analysis (IIBA)® endorsed webinar: This webinar qualifies for 1 Professional Development (PD) hour toward the ECBA certification, or 1 Continuing Development Unit (CDU) toward recertification of other IIBA certifications.

Project Management Institute (PMI)® accredited webinar: This webinar offers 1 strategic Professional Development Unit (PDU) to put towards your chosen certification. Use the PDU Claim Code: 4102OCWAKO.


This is a recorded session of a live webinar event. Watch the webinar above.

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