12pm - 4.30pm EST
9am - 1.30pm EST
9am - 1.30pm EDT
How can we bring products to market that customers love in a way that is more expedient and more efficient?
This is the role of the product manager. In this course you will learn how to oversee the product lifecycle and create and advance the product strategy – carefully balancing concerns between market conditions, business strategy, and tactical delivery. In doing so you’ll learn how to embrace the needs of all three to add value to your organisation, your stakeholders, and most importantly, your customer.
Through this course, you will build an understanding of the product lifecycle and how to manage the product through its phases. You will learn how to bring the customer voice, competitive analysis, market trends and other knowledge into the organisation to drive better business decisions. You will gain new techniques for communicating your product vision and roadmap as well as a toolkit to deliver better products.
This is an ICAgile accredited course: ICAgile Certified Professional - Product Management (ICP-PDM) is granted on the successful completion of this course. This certification is part of the ICAgile Product Management Track along with our Agile Product Ownership course.
This course will contribute 14 PMI® professional development units (PDUs) towards your chosen certification (7 Ways of Working, 0 Power Skills and 7 Business Accumen).
During this course you'll learn how to:
This is an advanced Agile course designed for senior leaders and people. To get the most out of this course, you will need to have completed formal agile fundamentals training such as our Agile Fundamentals or Business Agility Fundamentals courses and have at least 6 months’ experience working in an agile team. It is highly recommended that you also complete our Agile Product Ownership course to understand product delivery at the team level.