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Isman Tanuri,

Knowledge Engineer

Isman is a trainer and consultant for SoftEd specialising in agile marketing. He is the first, and currently, only, ICAgile Authorised Instructor in the Asia Pacific region accredited to deliver an Agile Marketing Certified Professional (ICP-MKG) training course.

As a speaker, trainer and coach, Isman has worked with global and regional organisations including Daimler, CardinalHealth, Cigna, Dialog Axiata, PepsiCo and Telkomsel to deliver marketing training (including digital, inbound and social media) and to facilitate strategy and team development workshops. To date, he has delivered learning experiences in Hong Kong, Indonesia, Singapore, Sri Lanka and Thailand. He also lectured and trained students and professionals in educational and training institutions including Singapore Polytechnic, Marketing Institute of Singapore, Equinet Academy and Lithan Academy. Isman has also spoken at public events on business and marketing agility topics.

Isman has a track record of delivering successful corporate marketing strategy and programs and understands the challenges faced by modern marketers. He was Head of Marketing, APAC at MediaMath, Marketing Director, APAC at Tapad (a Telenor Company) and held a global marketing operations position at
eFinancialCareers, in a role that combined marketing automation, digital analytics and demand generation practices. 

A Strathclyde MBA, he also earned a BA (First Class Honours) Marketing Management degree from Northumbria University. He holds the WSQ Advanced Certificate in Training and Assessment (ACTA) and LEGO® SERIOUS PLAY® Certified Facilitator credentials to facilitate his work in empowering leaders and teams to find better ways of working and to reimagine play for the workplace.



  • Masters of Business Administration with Merit (MBA), University of Strathclyde
  • Bachelor of Arts in Marketing Management (Hons, First Class), Northumbria University
  • Diploma in Sales & Marketing, Marketing Institute of Singapore



  • ICAgile Certified Professional in Agile Marketing
  • ICAgile Certified Professional in Agile Team Facilitation
  • ICAgile Certified Professional in Agile Coaching
  • ICAgile Certified Professional in Business Agility
  • ICAgile Authorised Instructor
  • Certified ScrumMaster (CSM), Scrum Alliance
  • Certified LEGO Serious Play Facilitator, Rasmussen Consulting
  • Advanced Certification in Training and Assessment (ACTA), Institute for Adult Learning Singapore
  • Organisation & Relationship Systems at Work, CRR Global
  • Lean Change Agent Explorer, Lean Change Management Association
  • Management 3.0 Foundations, Management 3.0
  • Kanban System Design, Lean Kanban Inc.


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