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Isman is a trainer and consultant for SoftEd specialising in agile marketing. He is the first, and currently, only, ICAgile Authorised Instructor in the Asia Pacific region accredited to deliver an Agile Marketing Certified Professional (ICP-MKG) training course.
As a speaker, trainer and coach, Isman has worked with global and regional organisations including Daimler, CardinalHealth, Cigna, Dialog Axiata, PepsiCo and Telkomsel to deliver marketing training (including digital, inbound and social media) and to facilitate strategy and team development workshops. To date, he has delivered learning experiences in Hong Kong, Indonesia, Singapore, Sri Lanka and Thailand. He also lectured and trained students and professionals in educational and training institutions including Singapore Polytechnic, Marketing Institute of Singapore, Equinet Academy and Lithan Academy. Isman has also spoken at public events on business and marketing agility topics.
Isman has a track record of delivering successful corporate marketing strategy and programs and understands the challenges faced by modern marketers. He was Head of Marketing, APAC at MediaMath, Marketing Director, APAC at Tapad (a Telenor Company) and held a global marketing operations position at
eFinancialCareers, in a role that combined marketing automation, digital analytics and demand generation practices.
A Strathclyde MBA, he also earned a BA (First Class Honours) Marketing Management degree from Northumbria University. He holds the WSQ Advanced Certificate in Training and Assessment (ACTA) and LEGO® SERIOUS PLAY® Certified Facilitator credentials to facilitate his work in empowering leaders and teams to find better ways of working and to reimagine play for the workplace.