Product Management Essentials For Project Managers

Product Management Essentials For Project Managers
20 January

In today's competitive and rapidly changing business world, delivering valuable solutions to both your customers and your stakeholders is critically important. The art to product management lies in maximising value by meeting the needs of your business, your customers and the teams that are building and improving the products or services. It's a role that faces both internally and externally and involves researching market trends, creating a product vision and continuously refining that vision.

So how can project managers enhance their skills to engage with external customers as well as internal ones? In this free webinar, we explore how to broaden the focus from achieving project objectives, to also taking a long-term view of the product lifecycle.


During this hour-long session, you’ll learn about:

  • The fundamentals of product management
  • Determining the value of a product or service
  • The different stages of a product lifecycle
  • Techniques to determine who your is customer and what their motivations are
  • Why cognitive diversity is critical in the ideation process
  • Iterative styles of testing to get real-time data from customers.



Scrum Alliance®: This webinar can contribute to renewing your Scrum Alliance CSM or CSPO certifications.

International Institute of Business Analysis (IIBA)® endorsed webinar: This webinar qualifies for 1 Professional Development (PD) hour toward the ECBA certification, or 1 Continuing Development Unit (CDU) toward recertification of other IIBA certifications.

Project Management Institute (PMI)® accredited webinar: This webinar offers 1 strategic Professional Development Unit (PDU) to put towards your chosen certification.

Just use the PDU Claim Code: 4102HIFJAG


This is a recorded session of a live webinar event. Watch the webinar above.

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