Whitepapers and Guides

Design sprints are often confused for a brainstorming session where teams try to problem-solve as a group by throwing ideas around. But this is not the case. A design sprint is far more effective than traditional brainstorming. It brings more expertise to bear on the problem, including business leaders and, more importantly, the customers or end-users. The design sprint process forces more structure on simple brainstorming and results in better outcomes.

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