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In-person: 2 days

20% off for group bookings of three or more.

In this two day training, attendees will learn the foundations of the design thinking methodology. Through a combination of lecture and hands-on activities, attendees will walk away with a knowledge of how design thinking works and how to apply these tools and processes to their own work.  


Learning outcomes:

Participants who attend will:  

  • Gain a foundational understanding of the entire design process from idea to implementation
  • Gain confidence in user-based requirements for product success
  • Leave with enterprise-specific strategies to build end-user empathy
  • Learn specific techniques to ideate quickly and efficiently
  • Gain an understanding of industry best practices to deliver a product design
  • Learn how to measure the experience for customer success.





  • What is design thinking?
  • How is it used today? 

Terms and terminology

  • Defining “design”
  • Design thinking, UX, service design, customer experience
  • What is UX
  • UX vs.UI
  • Roles within UX 

The design thinking process

Understand: In this first and crucial step in the design process we will set the foundation for our future product and designs. Understanding goes beyond gaining context and is as much about discovery as documentation.

  • Techniques for understanding 
  • Gaining project and product context 
  • Aligning design to mission and vision 
  • Creating design principles and frameworks to deliver within

Empathize: In the second part of the design process we focus on human-centred design and building user empathy. We work with users to learn how they work and what they think, and then we design a solution to solve their need. 

  • Techniques for empathizing 
  • Building user profiles 
  • Journey mapping 



Ideation: During the ideation phase we create as many ideas as we can. We then select the best ideas to continue to iterate on. Having a consistent user feedback loop during this phase is important to make sure ideas are vetted with users before too much effort is invested.

  • Creative and analytical thinking
  • Sketching / concepts
  • Decision-making techniques
  • Using design heuristics

Prototype: In this phase, the high-fidelity design is fleshed out, content and digital assets are created, and a high-fidelity version of the product is validated with stakeholders and end-users through user testing sessions. While development is involved throughout the process, the highest level of collaboration between UX and Development occurs in this phase.

  • Prototyping techniques
  • User flows
  • Blueprint (future state)
  • Minimum desirable product road-mapping
  • Design systems 

Validate: Though user research happens throughout the design process, in the last but crucial step, we measure the success of a design through both qualitative and quantitative methods to make sure users can accomplish the goals we want them to. 

  • User interview techniques 
  • Quantitative methods 
  • Qualitative methods 


  • Q&A
  • Recommended reading


Method used:

This two-day training course will provide a combination of lecture and hands-on activities.


Course outline:

Practical Design Thinking and UX Outline (PDF).