Group discounts for 5+ apply
The design thinking process can help you to better identify and tackle complex problems in a way that fosters innovation and is more focused on your user's needs. This course what design thinking is, how it intersects with user experience design and how can you leverage both to develop solutions that your end users really want.
You'll learn the foundations of the design thinking methodology, how it works, user experience techniques for building user empathy, and how these tools can be used to innovate your products and services.
During this hands-on, two-day course, you'll learn about:
- The entire design process from idea to implementation
- User-based requirements for product success
- Enterprise-specific strategies for building end-user empathy
- Specific techniques for ideating quickly and efficiently
- Industry best practices for delivering a product design
- Measuring the experience for customer success
- Class intros
- What is design thinking?
- How is it used today?
- Activity: Select a sample company framework to use throughout the workshop
- Activity: Two item mashup (ice breaker)
Terms and terminology
- Define “design”
- Design thinking, UX, service design, customer experience
- What is UX
- UX vs.UI
- Roles within UX
The design thinking process
- Understand: In this first and crucial step in the design process we will set the foundation for our future product and designs. Understanding goes beyond gaining context and is as much about discovery as documentation.
- Stakeholder interviews
- User profiles and use-cases
- Jobs to be done
- Gaining project and product context
- Desirability, feasibility, viability
- Design philosophy
- Aligning design to mission and vision
- Creating subjective directional guiding principles
- Moving the conversation away from decoration and onto intent
- Activity: jobs, pain and gains
- Empathize: In the second part of the design process we focus on human-centred design and building user empathy. We work with users to learn how they work and what they think, and then we design a solution to solve their need.
- Contextual inquiry
- User interviews
- Journey mapping
- User-centred design
- Building empathy in enterprise
- Personas (talk about users)
- Empathy mapping
- Activity: Journey mapping (current state)
- Ideation: During the ideation phase we create as many ideas as we can. We then select the best ideas to continue to iterate on. Having a consistent user feedback look during this phase is important to make sure ideas are vetted with users before too much effort is invested.
- Individual vs group activity
- Workshops and facilitating ideation
- Diverge and converge
- Sketching / prototyping
- Decision tools
- Design principles
- Activity: How might we’s
- Implement/ Prototype: In this phase, the high-fidelity design is fleshed out, content and digital assets are created, and a high-fidelity version of the product is validated with stakeholders and end-users through user testing sessions. While development is involved throughout the process, the highest level of collaboration between UX and Development occurs in this phase.
- Paper prototyping
- User flows
- Blueprint (future state)
- Minimum desirable product road mapping (story maps)
- Design systems
- Activities: Sketching and voting, heuristics examples
- Validate: Though user research happens throughout the design process, in the last but crucial step, we measure the success of a design through both qualitative and quantitative methods to make sure users can accomplish the goals we want them to.
- Quantitative methods
- Qualitative methods
- Activity: Survey writing, interviewing techniques
This two-day training course will provide a combination of lecture and hands-on activities.