James King

James King,

Senior Knowledge Engineer

James is a trainer and coach for SoftEd and delivers both Agile and Business Analysis training and coaching.

He has extensive business and IT experience which he brings to every training and consultancy project he is involved with. He has a successful track record in aligning technology and people to process improvement initiatives that achieve strategic business performance.

James has vast experience in various aspects of Agile development, as an Agile Coach, mentor and trainer. He particularly enjoys helping IT teams to adopt Agile practices and improve their delivery effectiveness by applying design thinking principles. 

Prior to joining SoftEd, James was the Chief Technology Officer for Ezypay and has significant experience in the financial sector. He has worked in a number of roles and industries applying Agile techniques, and he’s sought after as a consultant to organisations looking to adopt Agile organisation-wide.

James’s major strengths are his ability to identify and create solutions that improve the effectiveness of business functions in both technology and people related areas, leading change projects and creating a high performing team environment.

He uses his advanced skills in capability development, team leadership and relationship management, working with organisations to boost their effectiveness and grow the capability of their people.

James is the author of ‘Analyzing Business Rules’.


  • Master in Business and Technology with Distinction – UNSW Australian 
    School of Business
  • Bachelor of Business, Major Finance Edith Cowan University


  • Certified Agile Professional 
  • ICAgile accredited trainer
  • ICAgile Certified Professional - Business Value Analysis
  • Certified Business Model Generation (Strategizer.com)
  • TOGAF Foundation Certified (Open Group Architecture Framework)

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