At a glance

Speakers

World class presenters with a wealth of knowledge to pass on: Extend your capability in business analysis.

"Tangible ideas and views that match real world issues."- SDC 2008

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Ivar Jacobson, Founder and CEO, Ivar Jacobson International

Ivar is a father of components and component architecture, use cases, aspect-oriented software development, modern business engineering, the Unified Modeling Language and the Rational Unified Process. He is the principal author of a number of books, many influential and best-selling. He is a keynote speaker at several large conferences around the world.

Few have contributed more to software development than Ivar. In 1967 he proposed the use of software components at Ericsson and in doing so invented sequence diagrams, and developed collaboration diagrams.

He also used state transition diagrams to describe the message flows between components. Ivar was also one of the original developers of SDL (Specification and Description Language), which became a standard in the telecoms industry.

At Ericsson he also invented Use Cases as a way to specify functional software requirements.

In 1987 Ivar started Objective Systems, which later became Objectory AB where he developed Object-Oriented Software Engineering (OOSE). In 1995 Objectory became Rational Software and Ivar worked with Grady Booch and James Rumbaugh (known collectively as the, Three Amigos) to first create the UML, and later develop the Rational Unified Process (RUP).

When IBM acquired Rational Software he stayed on as an executive technical consultant while starting his new consultancy, Ivar Jacobson International. Here he further developed the UP into the Essential Unified Process (EssUP). A "Practice" centric software development process that integrates successful practices sourced from the three leading process camps: the unified process camp, the agile software development camp and the process improvement camp. Each one of them contributes different capabilities: structure, agility and process improvement. He continues this work today with EssUP integrated into Microsoft Visual Studio Team System and Eclipse.

Ivar will present in Melbourne (24 March) and Wellington (27 March) the keynote:

Be Smart - What They Don't Teach You About Software in School
abstract Melbourne, abstract Wellington

and the half-day workshop:

Back to Basics: Getting Good Software Quickly and at Low Cost
abstract Melbourne, abstract Wellington

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Ellen Gottesdiener, Principal, EBG Consulting (USA)

Ellen is a requirements expert who works with both traditional and agile teams.

Her first book, Requirements by Collaboration: Workshops for Defining Needs describes how to use multiple models to elicit requirements incollaborative workshops. Her second book The Software Requirements Memory Jogger is the fast becoming "go-to" industry guide for requirements good practices.

Ellen helps business and technical teams get product requirements right so their projects start smart and deliver the right product at the right time.

Ellen is both a Certified Professional Facilitator and Certified Scrum Master. She is an expert reviewer for the International Institute of Business Analysis Body of Knowledge (BABOK®) and advisor for several industry conferences. Ellen writes articles for numerous online and print journals, speaks at a variety of conferences, works on client projects, and delivers training seminars.

Ellen will present in Melbourne (24 March) and Wellington (27 March) the keynote:

Requirements by Collaboration
abstract Melbourne, abstract Wellington

and the half-day workshop:

Successful Agile Requirements: Collaborating to Define and Confirm Needs
abstract Melbourne, abstract Wellington

You can read more about Requirements Workshops: What You Need To Know in this article here

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Meilir Page-Jones, Wayland Systems (USA)

Meilir is engaged in consulting, training, business analysis and systems development at many major corporations - including Boeing and AT&T Wireless - and makes presentations at conferences around the world.

Meilir is also an expert reviewer for the International Institute of Business Analysis Body of Knowledge (BABOK®)

He is author of three books The Practical Guide to Structured Systems Design, Practical Project Management and The Fundamentals of Object-Oriented Design in UML, together with numerous articles on software development and management. Meilir is also author of Wayland Systems’ courses on project management and software engineering (including The Synthesis Method for Object-Oriented Systems Development and Business Analysis & Design for Systems Development).

Meilir Page-Jones was born (as his name suggests) in Wales. His early career was as a programmer in England and Switzerland. He later lectured in Computer Science at London University and, after emigrating to the United States, was appointed head of the Structured Design Department at Yourdon Inc. in New York City. Currently, he is a senior consulting methodologist at Wayland Systems Inc. in Renton, Washington.

Meilir will present in Melbourne (23 March) and Wellington (26 March) the keynote:

Software Malpractice Through the Ages
abstract Melbourne, abstract Wellington

and the half-day workshop:

Event Modeling: The Secret Weapon of Business Analysis
abstract Melbourne, abstract Wellington

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Philip Abernathy, Agile Professional Development Lead, Suncorp (Australia)

In his current role, as Agile Professional Development Lead in Suncorp, Philip is busy setting up an ‘Agile Academy’, together with major business and educational organisations, thus leading the spread of Agile across the industry as a whole. He now coaches, trains and consults at board room and senior management level to help companies transform to an Agile way of working.

In his own words, “having grown grey on the Waterfall method” in large corporate organisations in the Financial Services, Energy and Telecom sectors, Philip understands the structure and discipline needed by large organisations. Marrying this need with Agile’s dynamism is the alchemy he brings to the table. Philip has guided numerous organisations in the use of Agile and Lean based software development methodologies to help them deliver business value faster.

Philip has 27 years of hands-on, information technology experience and over 18 years of consulting and management experience with blue chip companies in the IT international arena. He has been practising and preaching Agile for the last 10 years. He was CIO of Shell Markets Middle East and later founded his own IT services delivery company. Philip has extensive experience in the difficult areas of Agile and Offshoring, Agile and Legacy and Agile Governance and Leadership.

Philip will present in Melbourne (23 March) and Wellington (26 March) the keynote:

The Changing Face of the Analyst
abstract Melbourne, abstract Wellington

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Alec Sharp, Founder, Clariteq Systems Consulting (Canada)

Alec has deep expertise in a rare combination of fields – data modeling, enterprise architecture, application requirements specification and business process analysis and redesign.

His popular workshops and conference presentations on these topics, conducted globally, unfailingly receive "excellent" ratings.

Alec literally wrote the book on business process modeling – he is the principal author of, Workflow Modeling: Tools for Process Improvement and Application Development. Popular with process improvement professionals, consultants and business analysts, it is consistently the top-selling title on business process modeling, and is widely used as an MBA textbook.

His 25 years of hands-on consulting experience, practical approaches, and global reputation in model-driven methods have made him a sought-after resource in locations as diverse as Ireland, Illinois, and India. He is a popular conference speaker, mixing content and insight with irreverence and humor.

Alec’s expertise includes application requirements specification, facilitation, strategy development, enterprise architecture, data management, and of course, business process improvement. His material and presentations are fun, energetic and practical.

Alec will present in Melbourne (23 March) and in Wellington (26 March) the keynote:

Mind the Gap! – Techniques That Integrate Process, Data, and Requirements Modeling
abstract Melbourne, abstract Wellington

and a half-day workshop

Business Processes for Business Analysts: Successful Practice and Common Pitfalls
abstract Melbourne, abstract Wellington

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