Proudly sponsored by:

IBM, sdc 2011





International experts to present at sdc:

johanna rothman, jrothman, sdc2011Johanna Rothman, USA
Rothman Consulting
Internationally recognised expert in managing IT product and software development. Helps organisations, managers and leaders apply pragmatic approaches more effectively. Jolt Productivity Award winning author. Don't miss this practical, proven, real-world expert.  more >>>
kent j. mcdonaldKent J. McDonald, USA
Knowledge Bridge Partners
Co-author of  "Stand and Deliver: Accelerating Business Agility", Program Manager at Wellmark Blue Cross Blue Shield Health Insurance (2 million members), Kent was a reviewer for the Customer and Business Value track at Agile 2009, Chicago. more >>>
steve adolph, rally software, sdc 2011Steve Adolph, USA
Agile Coach, Rally Software
Steve is an expert trainer in the areas of requirements analysis, software architecture and design. Co-founder of Agile Vancouver and Producer for the Telling Your Stories track at Agile 2009, Chicago. more >>>
Plus experience and case reports from respected local practitioners: 
Jenny Saunders, LIC, Implementing Transformational Change in a Commercial Environment  Kurt Solarte, IBM Rational, Does Agile Analysis Require a Business Analyst?  Karina Irving, Downer EDI Mining, "The Business Do I Really Need to Talk to Them?" - The Sheldon Cooper Story
Alan Kan, IBM Rational, Collaborative Lifecycle Management - How IBM Does Agile  Katrina McNicholl, AMI Insurance, Kanban: Delivering Faster Throughput - How it Works  Ron Gloag, AMI Insurance, Kanban: Delivering Faster Throughput - How it Works
Shane Hastie, Software Education, Writing Good User Stories: The Key to Defining Agile Requirements  Nigel Dalton, Lonely Planet, Dinner Speaker (Wellington)  Daragh Farrell, Suncorp, Agile Field Reports: Experiences Through a BA Lens
Michael Stange, Suncorp, Agile Field Reports: Experiences Through a Agile Lens 
more details click through to the speakers page >>>


Linkedin, sdc 2011


 We understand how important it is to stay connected before, during and after conference, so we've set up a LinkedIn group to help you do just that.  Join now 


More about the organisers Software Education 

Wellington | 21 -22 March 2011
Amora Hotel, 170 Wakefield St
add wellington dates to your outlook diary
Sydney | 24 - 25 March 2011
Sydney Marriott, 36 College St
add sydney dates to your outlook diary


SDC Transforming Analysis brochure
Download pdf
Wellington brochure
Download pdf
Sydney brochure


Fees to Attend:

Sydney: Full two days
AU$1980 incl GST

Wellington: Full two days
NZ$1990 + GST

Book Now 

Fees and Packages


50% off - Special Offer:

For each booking you make on SDC - Transforming Analysis your organisation can book a place onWorking Effectively with Distributed Agile Teams, Sydney, 28-29 March 2011 for just AU$825 per person incl GST.

To learn more pleaseclick here


Do you have any questions?

In AU call 1800 145 152 and ask to speak with Daniel, Lee or Salman.

In NZ call 0800 268 773 and ask to speak with Bridgette, Nicki or Paula.


The optional one-day workshop, Wednesday 23 March 2011

Sydney only:The Agile Business Analyst
The Agile Business Analysts one-day workshop is


Increase The Value That Business Analysis Can Deliver To Your Organisation!

Welcome to the 15th Annual SDC. Whether you're looking for inspiration and motivation or for practical tools and techniques that you can put to use right away you can find it here.

Here's a video example of a useful technique - Question Compass. This is just a few minutes from one of the many sessions at last years conference. James King, Agile Trainer, Software Education walks you through the Question Compass, watch video in a separate page or rollover and click on image below to play here
You can find many more useful techniques, practical tools and new ideas at SDC Transforming Analysis. View timetables and session details: Wellington, Sydney. Book Now.


sdc pic, sdc 2010, sdc 2011"Fabulous conference, high calibre of speakers, learnt heaps."
Rebecca Hopkins, Suncorp
(SDC 2010)

Keynotes, sessions and workshops at SDC Transforming Analysis focus on the:

  • Transforming activities of business analysis
  • the transforming role of business analysts
  • and positive ways your analysis can transform business.

Here you can find a powerful combination of forward-thinking insights and in-depth, practical solutions to issues facing business analysis today - the kinds of issues you face in an Agile environment or when dealing with the constantly changing business world.



sdc pic, sdc 2010, sdc 2011"Good, informative, taking something back to my real world."
Himani Mehta, Health Alliance
(SDC 2010)

There's no other event quite like it - don't miss out!

Practical tips, tools, techniques and advice from internationally-recognised experts and local practitioners with real world experience.

Whether you're looking for inspiration and motivation or for practical tools and techniques you can find it here. Much of what you learn here you can put to use right away! 


Check out the timetables and session descriptions:
Timetable Wellington | Timetable Sydney


Software Education Associates Limited
Freecall: 0800 268 773 Fax: 04 568 7920
Software Education Australia Pty Ltd
Freecall: 1800 145 152 Fax: 1800 145 715